Indie house · India · Since 2018

Bella Vita

India

Low-priced perfumes from India, sold mostly online, with bath and body products in the same scents; White Oud and CEO Man lead its best sellers.

Aakash Anand turned the home-made formulas of his mother and sister's Gurugram salons into Bella Vita Organic in late 2018, selling online. It now writes itself BELLAVITA and calls itself a fragrance-forward brand of low-priced perfumes.

Owned by

IDAM Natural Wellness of Gurugram, led by its founder, with Ananta Capital an investor since 2021; no public filing read names its shareholders. Checked October 2026.

Where this comes from

The sentence · bellavitaorganic.com · indianretailer.comThe story · india.entrepreneur.com · indianretailer.com · bellavitaorganic.comOwned by · bellavitaorganic.comThe perfumes that made it · bellavitaorganic.com

1 of the 50 perfumes its own site lists is here.

Here

1 perfume · the best known first