Indie house · United States · Since 2015

Ellis Brooklyn

United StatesSay it EL-iss BROOK-lin · the founder's daughter Ellis, and Brooklyn, where the family lived

American perfumes from a New York Times beauty columnist, begun as a 'clean' line; best known for the musky Myth, Salt and Sun Fruit.

Bee Shapiro, beauty columnist at The New York Times, launched Ellis Brooklyn in 2015, named after her daughter Ellis and the borough they lived in. It began with scented body milks and candles; eaux de parfum followed in 2016. She still leads it.

Owned by

Privately held and led by its founder, Bee Shapiro, with venture investors since 2020; no public filing read gives the shares. Checked October 2026.

Where this comes from

The sentence · ellisbrooklyn.com · beautyindependent.comThe story · bluemercury.com · web.archive.org · beautyindependent.comOwned by · beautymatter.com · beautyindependent.comThe perfumes that made it · web.archive.org · ellisbrooklyn.com

1 of the 22 perfumes its own site lists is here.

Here

1 perfume · the best known first

Vanilla Salt2025 · Eau de Parfum · For women · Premium $$$A salty, watery mineral freshness over jasmine, ylang-ylang and whipped cream, settling into Madagascar vanilla, benzoin and musk.

Its perfumers here: Adriana Medina.