Perfume house · 
Italy · Since 2010 (family perfumery since 1942)
Giardini di Toscana
Italy
Family-made Tuscan perfumes named for colours, best known for Bianco Latte, a milky vanilla gourmand that spread worldwide through social media.
Silvia Martinelli grew up in her family's perfume shop in Bibbiena, opened by her grandparents in 1942, and began making perfumes for its customers. Bianco Latte, launched in 2015, carried the house worldwide; her son Umberto Doni now runs the company.
Owned by
The Martinelli family: founder Silvia Martinelli and her son Umberto Doni, who runs the company; independent. Checked October 2026.
Where this comes from
The sentence · giardiniditoscana.com · web.archive.orgThe story · giardiniditoscana.com · web.archive.orgOwned by · web.archive.org · giardiniditoscana.comThe perfumes that made it · web.archive.org · giardiniditoscana.com
1 of the 16 perfumes its own site lists is here.
Here
1 perfume · the best known first