Fashion house · France · Since 1957

Guy Laroche

France

Paris couture with bright colour and plunging backs, and two L'Oréal-made perfumes: the green floral Fidji and the men's fougère Drakkar Noir.

Guy Laroche, a milliner from La Rochelle, opened his couture house in Paris in 1957. L'Oréal took on his perfumes in 1965: Fidji came in 1966, Drakkar Noir in 1982. He died in 1989; YGM Trading has owned the house since 2004.

Owned by

YGM Trading, since 2004; L'Oréal makes the perfumes under licence, since 1965. Checked October 2026.

Where this comes from

The sentence · ygmtrading.com · en.wikipedia.orgThe story · en.wikipedia.org · fr.wikipedia.org · ygmtrading.comOwned by · ygmtrading.com · fr.wikipedia.orgThe perfumes that made it · fr.wikipedia.org · en.wikipedia.org

One of its perfumes is here.

Here

1 perfume · the best known first

Drakkar Noir1982 · Eau de Toilette · For menBergamot, lavender and rosemary over carnation, cinnamon and coriander, drying to leather, sandalwood, amber and tree moss.

Its perfumers here: Pierre Wargnye.