Kayali

United Arab Emirates

Sweet, layerable perfumes in jewel-cut bottles from Dubai, best known for the gourmand Vanilla | 28.

Mona Kattan, who built Huda Beauty with her sisters, started Kayali in 2018 to bring the Middle Eastern habit of layering scents to everyone; its name means 'my imagination' in Arabic. Since 2025 it stands alone, co-owned with General Atlantic.

Owned by

Mona Kattan, its founder, and the investment firm General Atlantic, jointly, since 2025. Checked October 2026.

Where this comes from

The sentence · us.kayali.com · cosmeticsbusiness.comThe story · us.kayali.com · en.wikipedia.org · gulfnews.comOwned by · gulfnews.com · en.wikipedia.orgThe perfumes that made it · glossy.co

3 of the 35 perfumes its own site lists are here.

In many of its perfumes

All 3 here

Find in this list

3 perfumes · the best known first

Vanilla 282018 · Eau de Parfum · Premium $$$Vanilla orchid and creamy jasmine over sweet tonka, settling into brown sugar, amber woods, musk and patchouli.Yum Boujee Marshmallow 812024 · Eau de Parfum · Premium $$$Apple, lemon and freesia over pink marshmallow, strawberry and coconut, sinking into whipped vanilla, raspberry sugar and musk.Vanilla Candy Rock Sugar 422024 · Eau de Parfum · Premium $$$Glazed candied pear and marshmallow over bubble gum and white caramel, settling into vanilla, tonka, sandalwood and patchouli.

Its perfumers here: Gabriela Chelariu (2). 1 of its 3 don’t name one yet.