Rare Beauty

United States

Selena Gomez's make-up brand, known for its liquid blush, which entered perfume in 2025 with Rare, a warm caramel-pistachio and sandalwood scent.

Selena Gomez launched Rare Beauty in 2020, naming it after her album Rare, to 'break down the unrealistic standards of beauty'. Its first perfume, Rare, followed in 2025, and Rare Beginnings in 2026.

Owned by

Selena Gomez, its founder, independent; no outside owner found. Checked October 2026.

Where this comes from

The sentence · rarebeauty.com · en.wikipedia.orgThe story · en.wikipedia.org · rarebeauty.com · premiumbeautynews.com · cosmeticsbusiness.comOwned by · cosmeticsbusiness.com · premiumbeautynews.comThe perfumes that made it · premiumbeautynews.com · cosmeticsbusiness.com · en.wikipedia.org

1 of the 2 perfumes its own site lists is here.

Here

Find in this list

1 perfume · the best known first

Rare2025 · Eau de Parfum · Premium $$$Caramel and pistachio with pink pepper, then vanilla, spicy ginger and cocoa, drying to sandalwood, tonka and skin musk.

Its perfumers here: Jérôme Epinette.