Georgywood

Say itJOR-jee-wuud

Woody-amber with floral, violet-like softness; smoother than Iso E Super.

What it is: A molecule made in a lab.
When you smell it: Dry-down: hours later.
What perfumers do with it: Adds diffusive woody-amber warmth and velvety texture in modern woody and floral scents.
Worth knowing: It was created in the late 1990s as an alternative to Arborone, the potent hidden isomer of Iso E Super.
Also called: 1-(1,2,8,8-tetramethyl-hexahydronaphthalen-2-yl)ethanone

Named by the house, not on the label, in 1

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