Armani · 2017 · Anne Flipo

Because It's You

Premium$$$, 3 of 5
Armani asks $159 for 100 ml
100 ml$159

The houseFor women

VersionEau de Parfum

Raspberry, blackcurrant and neroli over violet leaf, rose and jasmine, drying to patchouli, vanilla and musk.

Armani says

You’ll smell raspberry, blackcurrant, neroli essence, violet leaves accord, Rose Absolute, jasmine sambac absolute, patchouli essence, Vanilla Extract and musks.

The house’s page

Top noteswhen you spray it

Heartas it settles

Dry-downwhat stays

Because It's You’s scent picture, a draft: raspberry, blackcurrant, bitter orange, violet, rose, jasmine drawn so far; dashed outlines where nothing is drawn yet

Top noteswhen you spray it

Because It's You, top notes: Raspberry, Blackcurrant, Bitter orange

Heartas it settles

Because It's You, heart: Violet, Rose, Jasmine

Dry-downwhat stays

Because It's You, dry-down: Patchouli, Vanilla, Musks, Coumarin (new-mown hay)

What’s inside it

What Armani names

RaspberryBlackcurrantNeroli essenceViolet leaves accordRose AbsoluteJasmine sambac absolutePatchouli essenceVanilla ExtractMusks

What the label names

12 scent ingredients on the label, familiar names first.

A label must name certain ingredients, most of them ones that can cause allergies; some houses print more. It is never the whole recipe.

2 citrus1 herbs & lavender6 florals1 sweet1 powder1 green

Citrus2

LimoneneCitral

Herbs & lavender1

Linalool

Florals6

Benzyl salicylateHydroxycitronellalCitronellolGeraniol (rose)Hexyl cinnamal (aldehydes)Methyl anthranilate

Sweet1

Coumarin (new-mown hay)

Powder1

alpha-Isomethyl ionone (powder puff)

Green1

Methyl-2-octynoate
11 more lines on the label, not there for the smell

Not for the smell11

AlcoholWaterBenzyl alcoholA light stabiliserBenzyl benzoateExt. violet 2Orange 4Yellow 5Red 4Bumetrizole, not in Ingredients yetPentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, not in Ingredients yet

The label, as printed on the house’s page

Our match of the notes

Shares its notes

Trésor Midnight RoseLancôme · shares raspberry, blackcurrant (cassis), rose, jasmine and 2 moreabout $105 for 50 ml
Club de Nuit Intense ManArmaf · shares blackcurrant (cassis), rose, jasmine, patchouli and 2 more$50 for 105 ml · about a third of Because It's You’s $159
The Wedding Silk Santal 36Kayali · shares blackcurrant (cassis), bitter orange (neroli, orange blossom, petitgrain), rose, jasmine and 2 more$150 for 100 ml · about the same as Because It's You’s $159
More from Armani17 more perfumes

Matched by the notes each house names. A shared note is not a promise they smell alike.