Louis Vuitton · 2021 · Jacques Cavallier Belletrud

Imagination

The houseFor men

Bergamot, citron, orange and neroli over black tea, ginger and cinnamon, on cedar, amber and salty ambergris-like woods.

Louis Vuitton says

You’ll smell amber, black tea and bergamot.

More from Louis Vuitton’s description

It also mentions Ambrox, Noble citrus, Black tea extracted with CO₂, Black tea from China, Orange, Lemon (citron), Neroli, Cedar, Ginger and Cinnamon.

The house’s page

Top noteswhen you spray it

Heartas it settles

Dry-downwhat stays

Imagination’s scent picture, a draft: amber, tea, bergamot, cetalox (ambergris), sweet orange, lemon drawn so far; dashed outlines where nothing is drawn yet

Top noteswhen you spray it

Imagination, top notes: Bergamot, Sweet orange, Lemon, Neroli, Ginger

Heartas it settles

Imagination, heart: Cinnamon

Dry-downwhat stays

Imagination, dry-down: Amber, Tea, Cetalox (ambergris), Cedar, Coumarin (new-mown hay)

What’s inside it

What Louis Vuitton names

Black teaBergamotAmbrox (ambergris)Noble citrusOrangeLemon (citron)NeroliCedarGingerCinnamon

What the label names

10 scent ingredients on the label, familiar names first.

A label must name certain ingredients, most of them ones that can cause allergies; some houses print more. It is never the whole recipe.

2 citrus1 herbs & lavender3 florals1 sweet3 spices

Citrus2

LimoneneCitral

Herbs & lavender1

Linalool

Florals3

CitronellolGeraniol (rose)Farnesol

Sweet1

Coumarin (new-mown hay)

Spices3

EugenolCinnamalIsoeugenol
7 more lines on the label, not there for the smell

Not for the smell7

AlcoholWaterAvobenzone (a UV filter)Blue 1Yellow 10Ext. violet 2Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, not in Ingredients yet

The label, as printed on the house’s page

Wearers say

Smells like it

For about the same

Touch for MenBurberry · Some of its own wearers say it smells like Imagination$112 for 100 ml

“Burberry Touch was aptly described here once as “Coca Cola-scented soap” while Imagination is more like citrus-tea luxury SoftSoap.”

Reddit comment, r/Fragrances, 2025

What wearers say, set beside the price each house asks. Noses differ.

Our match of the notes

Shares its notes

MarwaArabiyat Prestige · shares tea, bergamot, ambergris, bitter orange (neroli, orange blossom, petitgrain) and 1 moreabout $41 for 100 ml
Hawas For HimRasasi · shares bergamot, ambergris, lemon, bitter orange (neroli, orange blossom, petitgrain) and 1 moreabout $48 for 100 ml
The One for MenDolce & Gabbana · shares ambergris, sweet orange, bitter orange (neroli, orange blossom, petitgrain), cedar (Atlas cedar) and 1 more$145 for 100 ml
More from Louis Vuitton1 more perfume

Matched by the notes each house names. A shared note is not a promise they smell alike.